Awareness Campaign

Evidence suggests that SMEs have insufficient knowledge

of information technology and e-commerce. Many SMEs have identified their lack

of knowledge of technology as one of the main barriers to using e-commerce. Government

and private sector partnerships can engage in a campaign to disseminate information

to SMEs about e-commerce policies, best practices, success stories, and opportunities and obstacles relating to the use of ICTs and e-commerce. These awareness

campaigns could include free training courses and workshops on e-commerce,

security and privacy, awards programs, and information centers to assist SMEs.

Ultimately, this information campaign should come in the form of an overall e-commerce

development strategy for the economy, focusing on its various innovative applications

for SMEs.